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Who is Pool Pros?

  • mike
  • 56 minutes ago
  • 4 min read
Who Is Pool Pros?

Who Is Pool Pros?

If you’re considering investing in an inground pool, you’re not just choosing a product—you’re choosing the people who will design it, build it, and stand behind it for years to come.

So naturally, one of the most important questions you can ask is: Who is Pool Pros?

And the honest answer is—we’re not a franchise, we’re not a volume builder, and we’re definitely not a “sell it and move on” company.


Pool Pros is a hands-on, Wisconsin-based pool builder rooted in craftsmanship, accountability, and doing things the right way—even when it’s harder.


Where It All Started

Pool Pros didn’t begin in a boardroom or as a corporate expansion. It started the way most good things do in the Midwest—with hard work, long days, and a commitment to learning the trade from the ground up.

Before Pool Pros became a company, it was years of experience: Who is Pool Pros?


  • Understanding excavation and site conditions

  • Learning how freeze-thaw cycles impact pool structures

  • Seeing firsthand what works—and what fails—in Wisconsin soil


That early experience shaped everything. Because around here, you don’t get second chances with the ground.If it’s not done right the first time, it will show up later.



The Progression—From Work to Craft

There’s a difference between installing pools… and building them the right way.

As Pool Pros grew, so did the focus:


  • Better materials

  • Better processes

  • Better communication with homeowners


Not faster. Not cheaper. Better.

That progression meant asking tougher questions:


  • Why do some pools fail in cold climates?

  • Why do some installations last decades while others don’t?

  • What details actually matter—and which ones are shortcuts?

Over time, those answers became a system.And that system became what Pool Pros is today.


Built for Wisconsin—Not Just Anywhere

Building pools in Green Bay and Northeast Wisconsin isn’t the same as building them in Florida or Arizona.

Here, we deal with:


  • Freeze-thaw cycles

  • Expansive soils

  • Heavy snow loads

  • Shorter build seasons


That’s exactly why Pool Pros leans heavily into fiberglass pools and proven installation methods like "The Pool Pros Way", that perform best in this environment. Because the goal isn’t just to build something that looks good in July—it’s to build something that still performs years down the road after countless winters.


The Commitment to Doing It Right

This is where Pool Pros is different—and where it matters most. Anyone can make a project look good at the finish line. But what you don’t see is what determines whether that pool holds up: The Pool Pros Story


  • The base preparation

  • The backfill material

  • The compaction process

  • The plumbing layout

  • The attention to detail below the surface


At Pool Pros, the standard is simple: If it’s not right, it doesn’t move forward.

Even if that means:

  • Slowing down a project

  • Reworking something that others might overlook

  • Having difficult conversations when expectations need to be reset


Because in the end, you’re not just buying a pool—you’re trusting us with your property.


A Blue-Collar Approach to Craftsmanship


Pool Pros is built on a blue-collar mindset:

  • Show up early

  • Put in the work

  • Take pride in the details

  • Stand behind what you build


This isn’t about flashy sales tactics or pushing upgrades you don’t need. In fact, many of our customers say the same thing:


“They didn’t try to oversell us—they just told us what made sense.”


And that’s intentional. Because trust isn’t built by saying everything is perfect. It’s built by being honest—especially when it’s not.


What Our Clients Experience


Every project has its challenges—especially in Wisconsin, where weather alone can change timelines.

What matters isn’t whether challenges happen. It’s how they’re handled. At Pool Pros, that means:


  • Clear communication throughout the project

  • Realistic expectations from day one

  • Accountability when things don’t go as planned


And most importantly: We don’t disappear after the install. From seasonal openings and closings to ongoing service, we stay involved—because that relationship doesn’t end when the pool is finished.


More Than Just Pools


At its core, Pool Pros isn’t just about building pools. It’s about:


  • Creating spaces where families spend time together

  • Delivering something that lasts—not just something that sells

  • Doing work we’re proud to put our name on


Because when someone asks, “Who built your pool?”we want the answer to carry weight.


So, Who Is Pool Pros?


We’re a company built on:


  • Legitimate experience earned in the field—not the office

  • Processes shaped by real-world results

  • A commitment to doing things right the first time

  • And a genuine respect for the investment our clients are making


We’re not trying to be the biggest. We’re focused on being the one you can trust.


SHAMELESS CALL TO ACTION

If you are ready to dive in and explore the possibilities of fiberglass pool ownership don't hesitate to call Pool Pros today @ 920-771-0107. Our in house pool designers are waiting to help create the outdoor living area of your dreams. When Quality Counts, Count on Pool Pros.


AUTHOR BIO

Mike Bowers is the founder and owner of Pool Pros Inc. in Green Bay, Wisconsin. He has spent 29 years installing and servicing swimming pools throughout Northeast Wisconsin. Is an Advanced Certified Building Professional, Certified Service Professional, Licensed General Contractor, Father to 4 beautiful children and Husband to the one and only "PoolWife" Lysti.


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